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Recent Articles


If You Build It, They Will Not Come: Why Every Tech Product Needs a Go-To-Market Strategy
"Building a great product isn't enough. A solid go-to-market strategy is key to success. Learn how product marketing bridges the gap."
orionprout
Sep 26, 20246 min read


Book Recap: "Obviously Awesome" by April Dunford
A short recap of "Obviously Awesome," April Dunfords guide to B2B product positioning for the SaaS industry.
orionprout
Jun 10, 20245 min read


Be Water, My Friend: Thriving as a Product Marketer in the Generative AI Era
Feeling anxious about a future dominated by AI is understandable. However, with chaos comes opportunity.
orionprout
May 20, 20243 min read

Balancing Customer Acquisition Cost (CAC) and Brand Loyalty in e-commerce
I came across an article from Digiday in my feed titled “Why performance marketers are shifting their prioritizes (sic) to build the...
orionprout
Apr 8, 20243 min read


From Burnout to Breakthrough: Finding Renewal in Challenging Times
After going through my second consecutive layoff, I felt burnt-out, frustrated, and depressed. While circumstance certainly played a role...
orionprout
Apr 4, 20242 min read
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